Introducing
The OOH Budget Lab™
The UK's most advanced OOH media buying intelligence.
- Real market rates. Updated for 2026
- Real audience data. Verified by Route
- No fluff. Just real world results
100% free · No sign up · Instant results
Trusted by brands and agencies
+ 250 more
Every format, priced
44 formats across 8 categories. Media, production and installation shown separately — ex-VAT, indicative, from our 2026 rate card.
Billboards
| Format | Basis | London £ | Regional £ | Production | Installation | Status |
|---|---|---|---|---|---|---|
|
6-Sheet Static
Static · per panel
|
2 weeks | £400–900 | £300–600 |
£138
production
|
£45
installation
|
Published |
|
6-Sheet Digital
DOOH · per panel
|
1 week | £500–800 | £400–600 |
£0
production
|
£0
installation
|
Published |
|
48-Sheet Static
Static · per panel
|
2 weeks | £650–1000 | £325–600 |
£275
production
|
£150
installation
|
Published |
|
48-Sheet Digital
DOOH · per panel
|
2 weeks | £1000–1200 | £500–1000 |
£0
production
|
£0
installation
|
Published |
|
96-Sheet Digital
DOOH · per panel
|
2 weeks | £1500–5000 | £1000–2000 |
£950
production
|
£0
installation
|
Planning range |
|
Backlit / Illuminated
Static · per panel
|
2 weeks | £900–1800 | £650–1200 |
£300
production
|
£150
installation
|
Planning range |
Airport
| Format | Basis | London £ | Regional £ | Production | Installation | Status |
|---|---|---|---|---|---|---|
|
Static 6-Sheet
Static · per panel
|
2 weeks | £500–1200 | £500–1200 |
£575
production
|
£70
installation
|
Published + planning |
|
Digital 6-Sheet
DOOH · per screen
|
1 week | £500–1200 | £500–1200 |
£0
production
|
£0
installation
|
Published + planning |
|
Large-Format Digital
DOOH · per screen
|
1 week | £2500–25000 | £2500–25000 |
£0
production
|
£0
installation
|
Published + planning |
|
48-Sheet / Approach Road
Static · per panel
|
2 weeks | £500–1200 | £500–1200 |
£575
production
|
£0
installation
|
Planning range |
|
Terminal Domination / Takeover
Mixed · per zone
|
campaign | £15000–50000 | £10000–25000 |
£7000
production
|
£5000
installation
|
Planning range |
Taxi
| Format | Basis | London £ | Regional £ | Production | Installation | Status |
|---|---|---|---|---|---|---|
|
Superside Panel
Static · per taxi
|
4 weeks | £500–2000 | £500–2000 |
£475
production
|
£55
installation
|
Published + planning |
|
Tip Seats / Interior
Static · per taxi
|
4 weeks | £500–2000 | £500–2000 |
£150
production
|
£0
installation
|
Published + planning |
|
Full Livery Wrap
Static · per taxi
|
campaign | £2750–5000 | £850–2000 |
£600
production
|
£400
installation
|
Published + planning |
|
Digital Tops
DOOH · per taxi
|
campaign | £500–2000 | £500–2000 |
£0
production
|
£0
installation
|
Published + planning |
|
Branded Taxi Hire
Activation · per hour
|
activation | £95–150 | £75–120 |
£0
production
|
£0
installation
|
Published + planning |
Rail
| Format | Basis | London £ | Regional £ | Production | Installation | Status |
|---|---|---|---|---|---|---|
|
4/6-Sheet Station Poster
Static · per panel
|
2 weeks | £750–1500 | £250–750 |
£300
production
|
£45
installation
|
Published + planning |
|
Digital 6-Sheet Station
DOOH · per screen
|
1 week | £1200–2200 | £450–1200 |
£0
production
|
£0
installation
|
Published + planning |
|
48-Sheet Station
Static · per panel
|
2 weeks | £2000–4500 | £750–2000 |
£300
production
|
£150
installation
|
Published + planning |
|
Traincards / Interior
Static · per panel
|
2 weeks | £75–150 | £75–150 |
£30
production
|
£30
installation
|
Published + planning |
|
Station Domination / Takeover
Mixed · per station
|
campaign | £15000–30000 | £2500–15000 |
£4000
production
|
£3000
installation
|
Planning range |
Bus
| Format | Basis | London £ | Regional £ | Production | Installation | Status |
|---|---|---|---|---|---|---|
|
Rear / Headliner
Static · per bus
|
2 weeks | £200–600 | £60–90 |
£150
production
|
£40
installation
|
Published |
|
Superside
Static · per bus
|
2 weeks | £300–500 | £130–275 |
£150
production
|
£50
installation
|
Published |
|
T-Side
Static · per bus
|
2 weeks | £500–900 | £250–500 |
£150
production
|
£60
installation
|
Published |
|
Streetliner
Static · per bus
|
2 weeks | £180–500 | £180–500 |
£150
production
|
£60
installation
|
Planning range |
|
Mega Rear
Static · per bus
|
annual | £4000–8000 | £4000–8000 |
£300
production
|
£0
installation
|
Planning range |
|
Full Bus Wrap
Static · per bus
|
4 weeks | £10000–30000 | £18000–22000 |
£1250
production
|
£900
installation
|
Published + planning |
|
Interior Panels
Static · per route
|
2 weeks | £500–1500 | £350–1000 |
£110
production
|
£0
installation
|
Planning range |
Bus Stops
| Format | Basis | London £ | Regional £ | Production | Installation | Status |
|---|---|---|---|---|---|---|
|
6-Sheet Static
Static · per panel
|
2 weeks | £400–650 | £300–600 |
£138
production
|
£45
installation
|
Published |
|
6-Sheet Digital
DOOH · per screen
|
1 week | £650–800 | £400–650 |
£0
production
|
£0
installation
|
Published |
|
Shelter Wrap / Takeover
Special build · per shelter
|
campaign | £1500–5000 | £1000–4000 |
£2500
production
|
£2000
installation
|
Planning range |
Digital AdVans
| Format | Basis | London £ | Regional £ | Production | Installation | Status |
|---|---|---|---|---|---|---|
|
Digital AdVan - 1 Day
DOOH · per day
|
1 day | £999–2000 | £999–2000 |
£0
production
|
£0
installation
|
Published + planning |
|
Digital AdVan - 3 Days
DOOH · per 3 days
|
3 days | £999–2000 | £999–2000 |
£0
production
|
£0
installation
|
Published + planning |
|
Digital AdVan - 5 Days
DOOH · per 5 days
|
5 days | £999–2000 | £999–2000 |
£0
production
|
£0
installation
|
Published + planning |
|
Static AdVan / AdBike
Static · per day
|
1 day | £999–2000 | £999–2000 |
£0
production
|
£0
installation
|
Published |
|
Multi-Van Convoy (2–5 vans)
DOOH · per convoy
|
campaign | POA | POA |
£0
production
|
£0
installation
|
POA |
London Underground
| Format | Basis | London £ | Regional £ | Production | Installation | Status |
|---|---|---|---|---|---|---|
|
Tube Car Panel
Static · per panel
|
2 weeks | £10–150 | £10–30 |
£20
production
|
£10
installation
|
Published + planning |
|
Escalator Panel LEP/DEP
Static · per panel
|
2 weeks | £125–600 | £125–300 |
£300
production
|
£45
installation
|
Published |
|
Digital 6-Sheet
DOOH · per screen
|
1 week | £550–900 | £400–650 |
£0
production
|
£0
installation
|
Published + planning |
|
4-Sheet Platform Poster
Static · per panel
|
2 weeks | £300–600 | £300–450 |
£300
production
|
£40
installation
|
Published |
|
16-Sheet Cross-Track
Static · per panel
|
2 weeks | £1000–2800 | £1000–1800 |
£300
production
|
£60
installation
|
Published |
|
48-Sheet Cross-Track
Static · per panel
|
2 weeks | £1500–5000 | £1500–3000 |
£300
production
|
£150
installation
|
Published |
|
Digital Escalator / Ribbon
DOOH · per week
|
1 week | £15750–40000 | £15750–25000 |
£0
production
|
£0
installation
|
Published + planning |
|
Station Domination / Takeover
Mixed · per station
|
2 weeks | £50000–100000 | £15000–50000 |
£4000
production
|
£4000
installation
|
Published + planning |
How we think about OOH budgets
How we think about OOH budgets Reach versus frequency, cheap versus efficient, and why we never hide production inside the media rate.
What is the OOH Budget Lab™ actually trying to solve?
We built the Budget Lab around a simple frustration: people are given a budget but aren’t shown what it can realistically buy. A £5,000, £10,000 and £50,000 budget aren’t just different sizes of the same campaign — they lead to different strategies, footprints, formats and frequency. So instead of another ‘get a quote’ form, the Budget Lab asks what you’re trying to achieve and shows you a real planning answer: what you could buy, what it might deliver, and what you’d be trading off.
Why shouldn't I just buy the cheapest OOH media available?
Because cheap and efficient aren’t the same thing. A £1,000 placement in a genuinely relevant location can outperform a £500 placement that barely touches your objective — and a premium format can be entirely justified if the goal is stature or fame. That’s why the Budget Lab shows the trade-off between cost, scale, geography, audience relevance, frequency and format rather than just ranking by price.
How should I think about a £5,000, £10,000 or £25,000 budget?
We wouldn’t start by saying ‘£10,000 buys this exact thing’ — we’d start with the objective. At the lower end, concentration usually beats spreading thin: own one location, route or catchment. Around £10,000 it becomes a real trade-off between reach and concentration. At £25,000 and above, we start thinking in terms of a media system — combining formats so the campaign has both reach and reinforcement.
Should the Budget Lab optimise for reach or frequency?
Neither, by default — they solve different problems. Reach is the unique number of people who see your campaign; frequency is how often those people see it. A launch usually wants reach; owning a message or location usually wants frequency. The Budget Lab asks what you’re trying to achieve first, then makes that trade-off visible rather than assuming one answer fits every brief.
Why does the Budget Lab distinguish impressions from impacts?
Because a screen playing an advert isn’t the same as a person seeing it. Route measures OOH impacts based on the likelihood of an advert actually being seen — factoring in location, movement, visibility and time — which is a meaningfully different, more honest number than a raw digital ‘impressions’ count. Where we only have planning benchmarks rather than Route-measured data, we label them clearly as indicative ranges, not guaranteed delivery.
Why does the Budget Lab distinguish impressions from impacts?
Because a screen playing an advert isn’t the same as a person seeing it. Route measures OOH impacts based on the likelihood of an advert actually being seen — factoring in location, movement, visibility and time — which is a meaningfully different, more honest number than a raw digital ‘impressions’ count. Where we only have planning benchmarks rather than Route-measured data, we label them clearly as indicative ranges, not guaranteed delivery.
Is DOOH automatically better than classic OOH?
No — that’s an easy trap. Digital OOH offers dynamic creative, scheduling and increasingly programmatic buying, and IAB UK expects DOOH to reach 76% of UK OOH spend by 2031. But a static 48-sheet in exactly the right spot can outperform a screen, and buses and rail work because of movement and dwell time. We treat format as a strategic decision, not a technology hierarchy.
Does programmatic OOH make the Budget Lab more complicated?
Technically, yes — the buying ecosystem behind OOH has become genuinely sophisticated. But from your side of the screen it should be simpler, not harder. The Budget Lab solves the strategy first — objective, audience, geography and budget — before the buying mechanism ever needs to come into it.
How should production costs be treated in an OOH budget?
Separately, always. ‘Campaign cost’ can quietly bundle media, print, installation, special builds and motion design into one number, which makes budgets hard to compare. The Budget Lab shows an indicative media allocation, then adds sensible production and installation allowances based on the formats you’ve actually selected — never hidden inside the headline rate.
What makes a good OOH budget allocation?
Balance. Not spread so thin that nothing has real presence, and not so concentrated that a campaign needing genuine reach ends up in one spectacular site. We weigh three things: where the audience actually moves, what job each format is doing, and what the creative needs from the media. The Budget Lab explains why a recommendation was made rather than just listing sites.
How do I decide whether OOH is actually working?
Decide what ‘working’ means before the campaign goes live. For awareness, look at reach, frequency and recall; for driving people somewhere, look at footfall; for demand generation, search behaviour alongside other signals. Impacts tell you about delivery — they don’t, by themselves, tell you the business objective was hit. A strong plan starts with the outcome and works backwards to the media.
Can a relatively small OOH budget still have a big impact?
Yes — but ‘big impact’ needs to mean something specific, not national reach on a local budget. A modest budget can dominate one town, postcode area or commuter route rather than being diluted across a huge geography, and sharp creative can make a small footprint feel much bigger. That’s why the Budget Lab shows different scenarios for the same budget rather than one ‘correct’ answer.
What's the biggest mistake the Budget Lab is built to stop?
Starting with the format. ‘How much is a billboard?’ is a fair question, but it’s the second one. The first is: what are you actually trying to achieve? Once that’s answered, audience, geography, reach, frequency, format and creative all follow logically — and the recommendation should never simply be whichever format has the biggest headline reach number.
How the Planning Lab works
The Planning Lab is a deterministic planning engine, not a live booking system. Same inputs, same plan, every time.
Objective rules
Your campaign objective sets which formats are prioritised and how reach, frequency and impact are weighted.
Availability matrix
Formats are only offered where they can actually run for your region type. Specialist formats are flagged for planner review rather than auto-recommended.
Rate benchmarks
Plans are costed from Loud! OOH 2026 rate benchmarks at the Planning Typical level, with the Low to High range shown so you can see the uncertainty. Minimum spends are enforced.
One plan, one source
The hero, drawer and email summary are all assembled from the same engine output, so the numbers never drift apart.
Planning estimates based on current market rates, available audience data and Loud! OOH buying experience. Final prices and availability are confirmed before booking.
Planning Lab questions
Straight answers about how this tool estimates your plan.
Is this a live booking system?
No. The Planning Lab builds an indicative plan from published benchmarks and planning logic. Final prices, inventory and availability are always confirmed by the Loud! OOH team before anything is booked.
Where do the prices come from?
From the Loud! OOH 2026 rate benchmarks, cross-checked against market rate card ranges. Each format shows a Planning Typical cost with a Low to High range, and specialist or bespoke formats are flagged for planner review.
How do you count impressions?
We use impacts, the standard out-of-home measurement for estimated audience contacts, sourced from audience data such as Route where available. Reach counts unique individuals; frequency is impacts divided by reach. Exact delivery should be confirmed with Route or the relevant operator.
How accurate are the recommendations?
The engine is deterministic and built on real rate benchmarks, so the plan is a reliable planning starting point. Actual costs and availability move with market conditions, which is why every plan is reviewed and confirmed before booking.